According to the UN Trade and Development (UNCTAD), global trade is poised to reach a value of $32 trillion in 2025 if the current trend of increased exports by the US, China, and India continues.
And as per the Bureau of Economic Analysis, the U.S. trade deficit decreased by $8.5 billion as of August 2024.
While several factors are at play, some credit can be given to the steadily improving customs clearance processes courtesy of the Automated Commercial Environment (ACE).
This blog will focus on this specific system and its role in streamlining global trade in recent years. Read on!
The Customs Clearance Process Before the Introduction Of The Automated Commercial Environment (ACE)
Before the implementation of ACE, the customs clearance process was tedious and time-consuming.
Physical copies of all the necessary paperwork had to be provided, and every consignment was subject to a physical assessment in order to ascertain its worth and categorization, as well as check for compliance with the regulations at that time.
Moreover, all tax computations and data entry into computer systems were performed by hand.
In other words, the proportionality of mistakes made by people was rather considerable, and there was no such thing as the process being transparent or having live information, which more often than not resulted in situations that were inconvenient for both importers and exporters when going over the schedule and fines.
The introduction of the Automated Commercial Environment by Customs and Border Protection (CBP) in 2009 changed all that.
The Customs Clearance Process Post The Introduction Of The ACE
The launch of ACE has revolutionized customs clearance for the good of all stakeholders, that is, both the governing bodies and the businesses.
Let’s look at each individually:
The Regulatory POV
From a regulatory standpoint, the U.S. Customs and Border Protection (CBP) and various federal agencies play crucial roles in the customs clearance process.
Key agencies such as the U.S. Department of Agriculture (USDA), the Environmental Protection Agency (EPA), the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), and the U.S. Fish and Wildlife Service (FWS) all access customs data in real time through a unified platform.
This streamlined approach significantly reduces the time required to assess containers at ports, thereby enhancing the overall efficiency of the customs process while ensuring that no potentially harmful or illegal shipments go unchecked.
Moreover, the Automated Commercial Environment (ACE) has empowered the Food and Drug Administration (FDA) to issue and verify pre-clearance notices—commonly referred to as FDA Prior Notices—for all imports that fall within its regulatory scope.
This capability not only accelerates the importation of goods but also bolsters public safety by ensuring that all products meet necessary health and safety standards before entering the U.S. market.
The Business POV
For businesses, the introduction of ACE has vastly simplified and expedited the customs clearance process. For starters, it allows importers and exporters to submit all the necessary documents electronically, which eliminated any possibility of human errors being introduced during the pre-ACE days.
ACE also makes possible a new degree of transparency into the process and access to real-time information helps manage supply chains better. The integration of the Section 321 entry under ACE also proved to be a boon for smaller shipments valued under $800.
As a result, the efficiencies in the customs clearance process, courtesy of ACE, help businesses mitigate delays and compliance rejections, both of which add the burden of paying a heavy demurrage fee until the shipment is cleared.
Last but not least, the ability to clear customs quicker also means shipments are delivered on time, which helps cement an importer’s or exporter’s reputation as reliable.
The Current State of ACE
ACE recently launched a new portal to improve the customs clearance process further and is still undergoing a comprehensive modernization process in phases.
The new ACE portal now includes intuitive navigation, improved account management, and data visualization tools, allowing users to better track shipments, documents, and compliance information. You can view detailed information about all the completed deployments here.
There are several new features that are planned for release in 2025. The chief among them include:
- An enhanced Document Image System (DIS), which will support additional document types, reducing manual submissions.
- Non-intrusive inspection (NII) capabilities that will enable faster clearance for compliant goods.
- Improved drawback processing, which will allow for better tracking and quicker processing of tax refunds on re-exported goods.
You can monitor all the planned and deployed updates via the CBP’s ACE Development and Deployment Schedule page.
The Complexity of The Customs Clearance Process And Why Working With Third-Party Logistics Companies Is The Way To Go?
As beneficial as the ACE portal is, customs clearance is still a complex process that requires significant experience and expertise to clear customs without any delays.
If you are new to importing or exporting or even if you are a large-scale operator, there are several aspects of the customs clearance process that you have to be aware of, such as:
Diverse Customs Compliance Requirements
The import/export laws, tariffs, applicable duties, and other details of each country are well known to you, depending on which country you are exporting to.
South Africa, for instance, has a complicated import licensing system, uses a tariff-based system, and levies VAT on all goods brought into the nation.
If you were to export chicken from the USA to South Africa, you would be required to produce a health certificate from the Department of Agriculture, Forestry, and Fisheries. A country like Australia, on the other hand, applies a 10% GST to all goods regardless of their value.
Knowledge of Classification Systems
There are three primary classification systems used in Global Trade:
- Harmonized System (HS)
- North American Industry Classification System (NAICS)
- Standard International Trade Classification (SITC)
To effectively clear customs, you need to be aware of these aspects. For instance, the World Customs Organization oversees the Harmonized System, which classifies goods using globally accepted 10-digit codes.
Rejections, delays, and penalties may arise from incorrectly classifying products, whether as a consequence of an error or from a lack of understanding of the HS classification.
Awareness of Free-Trade Agreements
The USA, for example, has several free trade agreements, such as the United States-Mexico-Canada Agreement (USMCA), the United States-Bahrain FTA, and the U.S. – Korea Free Trade Agreement. Awareness and understanding of these agreements can help you take advantage of these FTAs and sail through your customs clearance process.
Logistical Knowhow
A lot of logistics go into import and export, from deciding the mode of transportation (by land, sea, or air) to organizing overseas travel and making sure you have the proper paperwork for each route of transportation.
Additionally, navigating logistics requires coordinating between various stakeholders, including freight forwarders, warehousing services, and customs agents.
Each step introduces specific requirements and potential hurdles; for instance, air shipments typically have shorter processing times but may involve more stringent security checks than ocean freight.
Why Using A Third-Party Logistics Company Is The Best Bet For Streamlined Customs Clearance
Even with ACE’s effectiveness, the customs clearance procedure is still somewhat difficult. Collaborating with a specialized customs broker or third-party logistics firm can greatly aid in maintaining compliance and streamlining logistics during the import/export process.
These experts bring extensive experience and insight, with teams devoted to managing the intricacies of customs requirements. Their established relationships with customs authorities also mean fewer delays and smoother clearances, allowing you to focus on core business operations without the burden of customs challenges.
CustomsCity, for instance, offers comprehensive support for cross-border shipments, including eManifest filing for air, ocean, and truck carriers, Importer Security Filing (ISF), FDA Prior Notice, and Type 86 (Section 321) entries, ensuring your shipments move efficiently across borders.
In addition to the above, CustomsCity also supports:
- CBP Electronic In-Bond System for tracking goods moving in-bond within the U.S
- A Freight Status Notification (FSN) System for real-time warehouse tracking,
- A Release Notification Service (RNS) to inform importers of shipment release status.
All of which help further optimize logistics and compliance while you focus on your core business.
CustomsCity also provides specialized single-window consulting to assist governments with the customs clearance process. This specialized support streamlines documentation, automates compliance checks and ensures a more straightforward customs experience.
Wrapping It Up
Succinctly, the ACE platform has undeniably transformed customs clearance, making global trade more accessible and manageable for businesses and regulatory agencies alike.
However, as the site points out, maintaining compliance with customs demands a good deal of knowledge and experience, which can be daunting. For firms, even the smallest mistakes can lead to serious delays and fines.
That’s where CustomsCity comes in. With our automated customs solutions and regulatory expertise, we help businesses navigate compliance seamlessly, avoid common pitfalls, and keep operations on track.
Start a free trial today to explore how we can streamline your import/export processes and support your business’s growth in global trade.



